What is the primary focus of the Sophos partner program?

The primary focus of the Sophos partner program is to expand market reach through collaboration with partners. This approach allows Sophos to leverage the strengths and capabilities of its partners, such as resellers, managed service providers, and other tech organizations, to promote and sell Sophos products more effectively. By building strong partnerships, Sophos can increase its visibility in various markets, enhance customer relationships, and ultimately drive sales growth.

While training internal staff on sales techniques, innovating new technologies independently, and streamlining in-house technical support are important for a company's overall operations, they do not align as closely with the specific objectives and goals of the Sophos partner program. The focus on collaboration is crucial in the rapidly changing cybersecurity landscape, where partnerships can enhance agility, market understanding, and overall efficacy in reaching and supporting customers.