Why is collaboration with resellers beneficial for Sophos?

Collaboration with resellers is beneficial for Sophos primarily because it enhances the reach and effectiveness of Sophos solutions. Resellers typically have established relationships with various customers and possess a deep understanding of their specific needs and challenges. By partnering with these resellers, Sophos can leverage their networks and sales expertise to penetrate new markets and customer segments more efficiently.

This collaboration allows Sophos to provide tailored solutions that meet the unique demands of different industries and organizations. Resellers can communicate customer feedback directly to Sophos, which can lead to product enhancements and better alignment with market trends. Overall, working with resellers ensures that Sophos' security solutions are not only widely available but also effectively positioned to address real-world security concerns across a diverse range of environments.